CREATE A CULTURE THAT FOCUSES ON INNOVATION

Have you eliminated the unnecessary cost and waste within your industry

Value Innovation is the cornerstone and underpins our journey and mindset in searching for a Blue Ocean. We need to ensure that a leap in value offered to your customers or consumers is supported with driving down the industry cost. We should not be a cost + industry passing any cost of innovation onto the customer and consumer.

Are you lacking investment in Innovation which may stifle sustainable growth

We will explore with your senior teams where you are stagnating and have fallen behind on the Innovation Barometer - Do you have too many Me-To Products and Services? Why is your portfolio of products and services lacking Pioneers? It's time to shake things up in the Boardroom.

Are you fully aware of the current State-of-Play within your industry

We work with your teams to create a Strategy Canvas which captures the current state of play in the known market space, allowing your executives to clearly visualise the competing factors that your industry competes on and invests in, what value buyers receive, and what the strategic profiles of the major players are.

Which pain points exist with the customer and consumer experience

The Buyer Experience Cycle will validate where your industry has Pain Points and lead us to challenging where your industry and your company are falling short and letting down customers and consumers. Together with your teams we will do a deep dive into all touch points with your customers, consumers and stakeholders. Ultimately, we will try and draw out early signs of Blue Ocean ideas and opportunities once we have completed this process.

What innovation is needed to capture an abundance of future customers

We aim to unlock the huge opportunities with non-customers and consumers - There are existing customers about to jump ship and exit using the products and services your industry offer - We need to stop this!

There are customers who are refusing to use your industry and your company - We need to understand why and ensure we create a market for them to come onboard.

There is also likely a huge segment of customers and consumers who are unexplored and do not know your industry or your business - We need to understand more about this group and learn more on the rejection - if we innovate and create a new offering will that create a new market for our industry?

How do you shift your culture from Competing to Creating

As an Organisation you should explore a fundamental shift in your culture from Competing to Creating

Explore opportunities in other industries.
Learn about different strategic groups within your own industry.
Focus on challenging the existing buyer groups within your industry.
Explore ideas to create complementary products to create a new consumer base.
Determine the upside on a more emotional positioning, or functional positioning.
Ensure your team are prepared for irreversible trends unfolding.