THE REASONS TO CONSIDER A BLUE OCEAN STRATEGY APPROACH
Have you eliminated the unnecessary cost and waste within your industry
Are you lacking investment in Innovation which may stifle sustainable growth
Are you lacking investment in Innovation which may stifle sustainable growth
Value Innovation is the cornerstone and underpins our journey and mindset in searching for a Blue Ocean. We need to ensure that a leap in value offered to your customers or consumers is supported with driving down the industry cost. We should not be a cost + industry passing any cost of innovation onto the customer and consumer.
© Chan Kim & Renée Mauborgne. All rights reserved.
Are you lacking investment in Innovation which may stifle sustainable growth
Are you lacking investment in Innovation which may stifle sustainable growth
Are you lacking investment in Innovation which may stifle sustainable growth
We will explore with your senior teams where you are stagnating and have fallen behind on the Innovation Barometer - Do you have too many Me-To Products and Services? Why is your portfolio of products and services lacking Pioneers? It's time to shake things up in the Boardroom.
© Chan Kim & Renée Mauborgne. All rights reserved.
Are you fully aware of the current State-of-Play within your industry
Are you lacking investment in Innovation which may stifle sustainable growth
Are you fully aware of the current State-of-Play within your industry
We work with your teams to create a Strategy Canvas which captures the current state of play in the known market space, allowing your executives to clearly visualise the competing factors that your industry competes on and invests in, what value buyers receive, and what the strategic profiles of the major players are.
© Chan Kim & Renée Mauborgne. All rights reserved.
Which pain points exist with the customer and consumer experience
What innovation is needed to capture an abundance of future customers
Are you fully aware of the current State-of-Play within your industry
The Buyer Experience Cycle will validate where your industry has Pain Points and lead us to challenging where your industry and your company are falling short and letting down customers and consumers. Together with your teams we will do a deep dive into all touch points with your customers, consumers and stakeholders. Ultimately, we will try and draw out early signs of Blue Ocean ideas and opportunities once we have completed this process.
© Chan Kim & Renée Mauborgne. All rights reserved.
What innovation is needed to capture an abundance of future customers
What innovation is needed to capture an abundance of future customers
What innovation is needed to capture an abundance of future customers
We aim to unlock the huge opportunities with non-customers and consumers - There are existing customers about to jump ship and exit using the products and services your industry offer - We need to stop this!
There are customers who are refusing to use your industry and your company - We need to understand why and ensure we create a market for them to come onboard.
There is also likely a huge segment of customers and consumers who are unexplored and do not know your industry or your business - We need to understand more about this group and learn more on the rejection - if we innovate and create a new offering will that create a new market for our industry?
© Chan Kim & Renée Mauborgne. All rights reserved.
How do you shift your culture from Competing to Creating
What innovation is needed to capture an abundance of future customers
What innovation is needed to capture an abundance of future customers
As an Organisation you should explore a fundamental shift in your culture from Competing to Creating
- Explore opportunities in other industries.
- Learn about different strategic groups within your own industry.
- Focus on challenging the existing buyer groups within your industry.
- Explore ideas to create complementary products to create a new consumer base.
- Determine the upside on a more emotional positioning, or functional positioning.
- Ensure your team are prepared for irreversible trends unfolding.
© Chan Kim & Renée Mauborgne. All rights reserved.