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FUTURE PATH ADVISORS

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  • CREATE NEW MARKETS
  • STRATEGY ADVISORY TEAM
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Independent Director Profile – Simon van Zuydam


Simon is a commercially driven leader with over 25 years of international board and executive experience. His strengths lie in helping organisations unlock innovation and determine their growth strategy, guiding leadership teams to deliver sustainable performance and long-term value. With deep expertise in commercial strategy, brand building, and governance, Simon is proactive in challenging teams on growth while having an understanding on complex market challenges.


Key Strengths

· Board & Governance Impact – Over 25 years at group executive and board level, balancing independence, challenging leadership constructively and offering strategic insight and support.

· Commercial & Brand Expertise – Proven track record and understanding in building brand equity and competitive positioning across global consumer markets.

· Leadership Development – Reshaped leadership teams and influenced executives to drive resilience and performance.

· Growth Strategy Focus – Strength in helping organisations prioritise growth strategy, align leadership to generate support, and generate actions to achieve sustainable results.


Career Highlights

Simon was a key member of the executive team that initiated and delivered Le Creuset Group's most successful growth era, achieving unprecedented sales and profits and a significant valuation uplift. He held several senior leadership roles over 15 years at the Group and focussed on strategic development, commercial and operational performance and governance, aligning regional businesses with Group Board vision. He led a transformation initiative in the United States, replacing two-thirds of the executive team, including the CEO, to ensure the organisation was fit to deliver on its future-plans. Earlier, as a strategy advisor and consultant, he worked with several multi-national corporations across consumer products, food, financial services, telecommunications and healthcare - coaching executives on unlocking innovation to generate growth and create new market space.


Board Value
Simon brings boards a unique combination of strategic foresight, commercial acumen, and governance discipline. His track record of defining growth strategy, driving transformation, and enhancing shareholder value positions him as a strong contributor to boards seeking independent, results-focused leadership.

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